Back to theOriginal Aspirationof the Full-frame

The liberation of photography began with an inspiration to fit a camera loaded with 35mm film into one's pocket.

In 1925, the first commercial 35mm camera was introduced, paired with the first collapsible 50mm lens, instantly ending the century-long burden of cumbersome plate cameras. Countless individuals pocketed this exquisitely compact combination and took it into the streets, warzones, and corners of the world to capture unique impressions of their epoch.

The Eureka 50mm honors the spirit of 35mm photography with its iconic collapsible design inspired by 1950s vintage camera lenses. This compact lens blends analog charm with contemporary optical performance, perfect for street photography and everyday carry.

Robust CompanionInspiration Capture

Compact in structure, the Eureka 50mm measures only 2.7cm when collapsed and extends to 4.12cm during use, making it a portable companion designed for wandering artists.

Its vintage-inspired retractable aluminum alloy construction combines lightweight durability with rugged reliability, performing flawlessly in temperatures from -30°C to +70°C - perfect for capturing moments in the most extreme environments.

Modern Vision with Cinematic Nostalgia

Eureka 50mm blends contemporary coating technologies with the allure of retro optical structures, creating a harmonious symphony of vintage charm and remarkable precision.

Through carefully engineered multi-layer coatings, this vintage photo lens recreates the enchanting flares and organic look of classic optics while delivering exceptional edge-to-edge sharpness, vivid colors, and rich tonal gradations.

Golden Focal LengthUnbounded Interpretation

The retro 50mm focal length, beloved by legendary photographers, offers a natural perspective that mirrors human vision.

From close-up portraits and documentary storytelling to natural landscapes, this lens helps photographers capture everyday moments with creative flair.

Dual Selections forDistinct Styles

Two Versions Available

The Lite version weighs just 120g with an anodized silver aluminium build, offering durability and portability for everyday shooting.

The Limited Edition features an exquisite silver chrome brass construction. Available from October 2024, it's perfect for photography enthusiasts and collectors who appreciate premium vintage aesthetics.

Both come with a matching lens hood and UV filter - everything you need for classic photography.

Luminous ReverieDreamlike Immersion

Fearlessly embrace low-light environments with the maximum f/2 aperture of the Eureka 50mm lens. Its shallow depth of field paints delicate and soft bokeh, seamlessly transitioning between in-focus and out-of-focus areas.

With a 12-blade aperture diaphragm, the lens guarantees circular and aesthetically pleasing bokeh, creating a dreamy and poetic atmosphere.

Optical Precisionin Every Detail

Blending classic aesthetics with modern engineering, this lens delivers edge-to-edge clarity and pristine details with stable shutter speeds, perfect for both analog and digital photography.

Featuring a 6-element, 4-group typical double-gauss optical design, the Eureka 50mm incorporates cutting-edge optics. An extra-low dispersion (ED) element effectively minimizes chromatic aberration, while a high refractive index (HRI) element corrects curvature of field and spherical aberrations.

44 x 33mm Format

This vintage camera lens covers the 44mm x 33mm format of the Hasselblad CFV100C, ensuring high-quality image resolution of up to 100 megapixels.